Why Market Match Matters
Market Match helps California families afford fresh fruits and vegetables while supporting local farmers and farmers markets. As food costs continue to rise and many households face increased financial pressure, programs that improve access to healthy food are more important than ever.
For over a decade, Market Match has helped CalFresh shoppers stretch their food budgets by providing additional funds to purchase California-grown fruits and vegetables at participating farmers markets.
The Need
Many California families are experiencing higher costs for food, housing, transportation, and healthcare. At the same time, fresh, nutritious food is often more expensive and harder to access than highly processed alternatives.
Market Match helps bridge this gap by making healthy food more affordable and accessible while strengthening local food systems.
Supporting California Farmers
Market Match benefits more than shoppers. By increasing purchasing power at farmers markets, the program helps create reliable demand for California-grown produce and supports small and mid-sized farmers throughout the state.
Every Market Match dollar spent at a farmers market directly supports local agricultural communities and keeps food dollars circulating within local economies.
Expanding Access Across California
Today, Market Match is available at hundreds of farmers markets and farm-direct sites across the state, but many communities still do not have access to the program.
Expanding Market Match would:
- Increase access to healthy, affordable food for CalFresh shoppers
- Support small and mid-sized California farmers
- Strengthen local and regional food systems
- Improve health outcomes in communities across California
- Maximize the impact of nutrition assistance dollars
How You Can Help
Support for Market Match helps ensure that California families can continue to access fresh, healthy food while supporting local farmers and vibrant community farmers markets.
To learn more about current advocacy efforts and ways to get involved, visit SaveMarketMatch.org.
Together, we can build a healthier and more resilient food system for all Californians.
To learn more check out this Market Match-Brief
