How it Works

Eating healthy is easier when you have access to fresh, affordable choices.

Find the farmers’ market or other farm-direct outlet nearest you that offers Market Match.
You can use our Farmers’ Market Finder map to search for farmers’ markets and farm-direct outlets near you that accept CalFresh, WIC, and Market Match.

Use your CalFresh EBT card (and sometimes your WIC/SSI benefits).
Go to the market’s information booth or find the market manager and ask how to use your CalFresh EBT card. A market staff person will swipe your card for the amount of your choice, and you will receive CalFresh EBT tokens or paper vouchers to spend on any CalFresh-eligible food items at the market.

At other farm-direct outlets, such as farm stands, CSAs, and mobile markets, you can make a CalFresh purchase just as you would at the grocery store, without tokens or vouchers. Simply choose the items you would like to purchase, go to check out, and swipe your CalFresh EBT card.

Don’t have a CalFresh EBT card? Find eligibility information and the online application at getcalfresh.org.

Receive your Market Match tokens or vouchers.
The market staff person will match your CalFresh benefits, providing you with Market Match tokens or vouchers to spend on fruits and veggies.

At other farm-direct outlets, Market Match is usually offered as a 50% discount instead of as tokens/vouchers.

Note: Some markets provide Senior FMNP and WIC FMNP vouchers and will also match those vouchers. Talk to your farmers’ market manager for details on your local Market Match program.

Get more fruits and vegetables.
Spend the Market Match tokens or vouchers with any farmer in the market that sells fresh fruits, vegetables, fresh-cut herbs, or edible plant starts.