In 2017, the Market Match program generated more than $4.4 million in additional farmers’ market purchases. Learn more about how Market Match benefits shoppers, farmers, farmers’ markets, and surrounding communities.
SMALL & MID-SIZED FARMS
CALIFORNIA RURAL COMMUNITIES
In 2015, the Ecology Center, the California Market Match Consortium (CMMC), Roots of Change, and other statewide partners were successful in advocating for the passage of Assembly Bill 1321, a bill that would create a state matching grant program that could capture Federal FINI funds, build the State Farm-to-Fork office, and stimulate California’s small farming communities. In June of 2016, the state approved $5 million in state funds to fund this state grant program, and expand on incentive programs like Market Match.
In 2017, the California Department of Food and Agriculture was awarded a $3.9 million FINI grant- the largest of its kind in the nation. Combined with $3 million of state funds, this funding will allow Market Match to expand to additional high need areas throughout the state.
REPORTS, STUDIES, OTHER RESOURCES
2016 FINI Preliminary Results
Code For America Report on Technology for Farmers’ Market Incentive Delivery
Market Match Case Statement
Market Match Impacts on Farmers and Farming Communities One-Pager
Market Match Report: SNAPing Up Benefits for Farmers and Shoppers
2012-2013 SNAP Healthy Food Incentives Cluster Evaluation
2011 SNAP Healthy Food Incentives Cluster Evaluation