When people use their federal nutrition benefits at farmers’ markets, Market Match provides matching funds so that they can buy even more fruits and vegetables. For example, a shopper who wishes to spend $10 of CalFresh benefits at the farmers’ market gets an extra $10 to spend on fresh produce.
Market Match empowers low-income shoppers to make healthy food choices by overcoming financial barriers. It supports job creation, local economic development, and civic engagement by leveraging the benefits of farmers markets for a broader community. Further, Market Match helps stabilize and support rural communities by providing an additional income for small farmers selling at farmers’ markets.
California Market Match Consortium Market Match is offered at farmers’ markets through a diverse group of market operators and community-based organizations. Learn more about this committed group.
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