About

When people use their federal nutrition benefits at farmers’ markets, Market Match provides matching funds so that they can buy even more fruits and vegetables. For example, a shopper who wishes to spend $10 of CalFresh benefits at the farmers’ market gets an extra $10 to spend on fresh produce.

Market Match empowers low-income shoppers to make healthy food choices by overcoming financial barriers. It supports job creation, local economic development, and civic engagement by leveraging the benefits of farmers markets for a broader community. Further, Market Match helps stabilize and support rural communities by providing an additional income for small farmers selling at farmers’ markets.

How it works For customers, eating healthy is easier when you have access to fresh, affordable choices. Learn about how Market Match works at your farmers’ market.
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History Now in its seventh year, the Market Match program has a rich history. Learn about where it has been and where it is going.
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Ecology Center The Ecology Center coordinates this unique and collaborative program. Click here to learn more about the Ecology Center’s role.
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California Market Match Consortium Market Match is offered at farmers’ markets through a diverse group of market operators and community-based organizations. Learn more about this committed group.
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FAQ Get your question answered on our Frequently Asked Questions (FAQ) page. A good resource for market operators, community partners, customers and funders.
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Funders Market Match wouldn’t be possible without the support from private and public funders. Learn more about those who make this exciting program possible.
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